The term influencer is not a new one. Its first recorded usage was way back in the 1600’s. But it has seen a huge resurgence in the last decade thanks to the boom of social media. Before, an influencer was someone of great significance. Each generation we would only see a few individuals granted that prestigious title.
These days an influencer is more of a job title rather than one of status. Influencers are people who have a considerable following on social media. They are often trend setters, comedians, activists, or educators. But the key aspect to being an influencer is your social media following.
One of the key elements to being a successful influencer is producing quality content. And to do that you need a home studio. Oakland, California is becoming quite the influencer hotspot. Next to Los Angeles and San Diego it has the highest concentration of successful influencers in the state. So today we are going to teach you how to make your own home studio right here in Oakland.
A Modern Home
Being a successful influencer means inviting a public audience into your life through social media. And the California influencer scene is a very fashionable and chic one. Meaning you need to have a modern home that is both practical and stylish. You will need adequate space to create your studio while also being able to decorate the rest of the space with modern and fashionable furnishings.
This may mean you will need to find a new home. Luckily, buying and selling homes in Oakland, California is easier than ever before. Many companies will buy your home for cash, meaning you don’t need to go through the arduous process of finding a real estate agent. Oakland has a plethora of stylish, modern homes available that are perfect for a modern influencer.
You will want to find somewhere that has a good garden as well. During the summer months California is the ideal location for creating content outdoors. You will want to have a garden spacious enough to accommodate all your filming equipment with enough room left to potentially construct various sets or podcast stages.
Buying The Tech
A good studio will require a fair amount of technology. While a lot of your content can theoretically be filmed on your phone, you will want to invest in a lot of additional gadgets. As well as a powerful computer for editing, compiling, and business management. Because being a successful influencer will require you to do a lot of admin alongside your content creation.
In regards to recording equipment, you will need a powerful phone. We recommend either the latest iphone or a Google Pixel. You will also want to invest in a digital camera for producing longer form content. The Sony Alpha series is one that comes highly recommended by some of the biggest influencers.
In regards to your computer you will want to get a machine that runs windows. While Apple laptops are great for editing, they aren’t great at handling all the other aspects of your influencer business. You will also need to invest in a good internet connection. This will allow you to livestream and get your content uploaded quicker.
A greenscreen is also a good investment if you are planning on creating short form comedy content. They are relatively cheap and don’t take up much space when stored away. You should also invest in acoustic paneling for your studio. This will reduce echoes and help improve the quality of your content’s sound. Nothing puts a viewer off watching something more than shoddy sound quality.
Studio Design
The actual studio space within your home should be as spacious as possible to allow for a number of different setups. If you are considering running a podcast, for example, you will need enough space for your guests to sit comfortably while also having enough room to position all your microphones and cameras.
You will want to ensure the room gets a lot of natural light as well. This is important for taking high quality pictures and videos. But, you will also want to invest in some proper lighting as well. Ring lights are great for creating close up videos with your phone. But, for long form content, you will want some bigger lights.
You will most likely want to dedicate a room in your home as office space. This is where you will do all your editing and admin. But you will want to ensure it is a comfortable and fashionable space as well. LED light strips for your desk and wall decorations will add a splash of color to the room. If you are planning on live streaming games, you will want to make your office space as attractive as possible.
